Earlier this year, the brand underwent a full refresh, but we also wanted to provide them with a new OSR creative. However, the initial design was found to be overly copy-heavy, particularly on mobile devices where text readability became an issue due to size constraints.
To address this, we moved towards a less intrusive creative size that prioritizes mobile sizing. This helps the text remain legible and creates a user-friendly experience across all devices. The new approach strikes a better balance between aesthetic appeal and functional clarity, aligning with the brand's refreshed identity.
Before
After
