As a designer at Wunderkind, I created full email suites for clients as part of their marketing packages, each one tailored to where a shopper was in their journey. Whether someone was a loyal customer or browsing a site for the first time, there was an email designed specifically for them, built to turn that visit into a completed purchase.
About the Projects:
I start each email design in Figma, making sure to stay cohesive with the client's brand standards, assets, and content to create unique experience for customers or feeling native to the brand for new users.
Once the visual design is approved, I rebuild it in our internal software to create the live, dynamic version. What sets these emails apart from many competitors is live HTML text instead of text baked into images. This lets each email personalize content for individual shoppers, keeps the experience consistent for people using screen readers and other accessibility tools, and adapts to light and dark mode across email platforms.
