A directory to find and support black owned businesses
The Project
Urban one launched a campaign called Buy Black. The goal was for users to provide black owned businesses in their respective cities to be discovered and supported. Originally each radio station site was to take submissions separately.
The problem: The campaign wasn't cohesive because each radio station site handled it differently. There were not enough Online editors to manage the pages for each station. Even though people were submitting the businesses there wasn't a way to find out more other than the gallery submissions.
Design Process
SOLUTION OVERVIEW
Scale back the project to make it one national page for all black owned businesses to be submitted. Submissions were presented almost like a directory for black owned businesses. Stations would still have the ability to Filter the directory to show relevant businesses for users in their respective cities.
